What does cruelty-free mean to me? What does it mean to you? What does it mean to the brands that make those claims? 🐰 Read on for our thoughts... To me, it means just that, “cruelty-free”, no animal or human being was harmed or compromised from the time the product was conceptualized to the time its reached the end of its useful life. BUT BUYER BEWARE. This is not the classic definition or what the claims of “cruelty-free” actually mean. If a product claims to be “cruelty-free”, it means that it has not been tested on animals. Even if a product indicates it’s “cruelty-free”, it could still contain animal products. Although sometimes used interchangeably with the term “vegan”, it does have a different meaning in the consumer realm. “Vegan”, on the other hand, means that a product does not contain any animal product or animal-derived products. Tricky, right?! It’s ultimately best to look for products that are labelled as both “cruelty-free” 🐰 and “vegan” 🌱. Look for logos and certified products that include the leaping bunny and vegan-certified. It’s always best to check to see if the company has sought third-party validation to confirm their claims.